Strategy Transforms Mission into Movement
What is strategy?
If you want to move from one position to another position, with any certainty of progress, a strategy is needed.
If you have a goal in mind, that is a destination. Where you are now is a position. The plan of how you are going to get from one to the other, including the vehicles, the speed, costs, manpower, timeframe, expected stops, possible challenges along the way, that is marketing.
How you get from one point to the other, a new website, lead generation tools, an advertisement, these vehicles are tactics. On their own, and outside of a strategic framework, most of these tools will only get you very far. By the same token, many of these tactics can get you to the same place with the right planning and strategic framework.
SMART marketers assess a client’s needs, current assets and tools, timeframe, budget, risk factors and objectives to determine the best strategy to help them reach their goals.
Strategy is not a one-size-fits-all solution.