Public Relations and Media

Public Relations and Media

PR is perception of your business, brand, and its stakeholders, managed by non-paid activities or activities that may not directly involve exchange of money for publicity. From traditional public relations to social media, as society, language and communication have changed, and the discipline of PR has somewhat evolved.

Much of your public relations is managed through your content marketing, however traditional public relations are alive and well.

The Benefits of Public Relations include

  • Credibility
  • Positive Image
  • Alignment
  • Awareness

SMART  Public Relations Services

  • AP Style press releases and multi-media press releases
  • Backgrounders
  • Press Kits
  • Photography/Videography
  • Press Event Coordination
  • Key Press Coordination
  • DAM Systems
  • Crisis and Complaint Management Strategies and Protocols


THE SMART Co, New York