Case Studies & Work

Positining in the Market

Analysis_Business The following analysis is of a regional creative agency that has grown in their market over 30 years. First, as a printing business through reputation, mergers and acquisitions; then through a unique growth model that expanded revenue. The growth changed the agency internally as well as externally.

New vision, goals and plans were no longer in alignment and the agency had outgrown its model. Before a strategy could be embarked on, a positioning strategy and alignment of the organization needed to occur.

The analysis of the businss and possiblities uncovers their opportunities.

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THE SMART Co, New York